As a freelancer, one of the most important things you can do is write a perfect pitch to a potential new client. This document will give you some tips on how to do just that.
First, you need to understand what the client is looking for. It is essential to do your research on the company beforehand. You should know the client’s needs and what they are looking for.
The subject line of your email should be clear and to the point. The client should know exactly what the email is about. For example, “Proposal for freelance writing services.”
When writing the email, be sure to keep it short and sweet. The client does not want to read a long, drawn-out email. Get to the point and tell them what you can do for them.
When you are sending a pitch email, it is important to personalize it. Only send the same email to one person. This will show that you have not taken the time to personalize the email and that you are not interested in the client and show the communication is robotized.
When you personalize the email, be sure to use the client’s first name. This will show that you have taken the time to research the client and that you are interested in them as an individual. But besides that, try to find common ground with that person and show that you’re a human and connect personally.
Be sure to use good grammar and proofread the email before you send it. This will show that you are professional and that you care about your work.
When you make a request, be sure to make it clear. Do not beat around the bush or try to be vague. Be direct and let the client know exactly what you want. It can be an appointment, interview, demo, or whatever.
After you have made your request, be sure to give some details and information. This will show that you have taken the time to think about what you are asking for and that you are prepared. And also, after your question, the recipient will still have questions. Give a short pitch.
Clients always want to know that we have experience and are good at what we do. So, be sure to include a short reference in your email. This could be a link to your website, blog, information about other users, or a previous project you have worked on.
When you are ready to close the email, be sure to include a clear call to action. This could be something like, “I will be waiting for your reply,” or “Please let me know if you are interested in my proposal.”. Or Add a link for setting an appointment. But the most important thing is; to be sure to include how the client can interact with this.
Be sure to thank the client for their time in considering you for the project. This is a nice way to end the email and leave them with a positive impression.
By following these tips, you will be sure to write a perfect pitch email to a potential new client. Just remember to be clear, concise, and direct in your email. And, most importantly, be sure to personalize the email to the client. Remember that the recipient who will receive your mail is also human.